This one is a bit of an outlier here: a music video for a French electro music artist signed to Sony Pictures. Nonetheless, as both the digital copywriter and the digital project lead I got to work alongside with one of the most cutting edge digital production houses of the time, and develop a truly innovative interactive experience that offered viewers to buy all of the items that the singer was getting rid of in the music video. My first Cannes Lions and D&AD pencils arrived soon after 😊.